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Il progetto ha coinvolto un gruppo di imprese del settore commerciale che si è unito con il preciso scopo di rivitalizzare l’immagine e l’offerta di Via Pastrengo, strada un tempo ad intenso passaggio, poi divenuta secondaria con la realizzazione della bretella esterna. Tutti i Partner dell’aggregazione si sono coordinati per investire nelle proprie attività per innovare e migliorare la propria offerta, sia attraverso i canali tradizionali, sia attraverso la vendita online. Il progetto è stato cofinanziato dalla Regione Veneto, attraverso i Fondi POR FESR 2014-2020, con un contributo pari a € 121.910,14.
Flover, grazie ai finanziamenti del progetto POR FESR 2014-2020 della Regione Veneto, ha l'opportunità di promuovere lo sviluppo commerciale e tecnologico per ampliare il canale di vendita e la clientela (tramite nuovi prodotti/servizi), ma anche migliorare l'efficienza nella gestione del magazzino con vantaggi che si ripercuotono sulla buona riuscita dell'e-commerce. Inoltre sono stati eseguiti interventi di ammodernamento degli impianti per ridurre il consumo energetico.
Gli interventi si concentrano sui seguenti punti:
- Nuova sezione e-commerce
- Nuova app con sezione Gift-Card da regalare online
- Sistemi di info-point touch screen interattivi
- Nuovi sistemi per la gestione del magazzino, controllo giacenze immediato e miglioramento delle consegne
- Sistemi automatizzati di scatto fotografie per il \"Villaggio di Natale\"
- Sostituzione impianto di illuminazione esterno
- Nuovi spazi dedicati a servizi di consulenza progettazione giardino e wedding
- Integrazione di vari sistemi per il controllo e la fornitura di servizi ai clienti
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